“Do not abandon the ideal of personality, even when it runs counter to developing circumstances. Do not give it up for lost, even when it seems no longer tenable in the presence of opportunistic theories which would make the spiritual conform only to material.
“Remain men in possession of your own souls!”
This cry from the great Albert Schweitzer to bear our humanity, clinging to that Light beyond the veil, is still occasionally vaulted into the boardroom.
The usual under-breath snickering and verbal pats-on-head that follow, they always wrinkle my forehead…
“Here!” the Opportunist says, “Best not to offend anyone! All for one and one for all! Mass appeal! PC and no discrimination!”
It will only cost you a little.
A little conformity.
A little censorship.
A little sterilization.
A little piece of you.
We’re streaking towards a whitewashed morality.
Double baked truths and half moon lies.
The key to standing out is to stand for something.
Really stand for something.
I’ll stand for this…
You are nothing if not courageous.
You were created for joy.
Meaning is in your suffering.
The surest way to be boring: try to please everybody.
Besides, it’s personal torture.
Does your business have a personality?
Does your brand stand for something?
Try it.
Say what you believe.
Your fans will love you for it.
I’ll love you for it.