Category: Business things

“If you don’t use magical marketing, you only have half a business…” Papa said.  He grabbed the remote and punched the mute button.

“And we’re back! Game 7 of the 2002 World Series, the Anaheim Angels vs. the San Fransisco Giants!” the announcer said.

We turned back to the TV but I couldn’t get his words out of my head…

“You can’t make people happy if they don’t know about you. No matter how good you are.”

“Be good at marketing. Customers want you to help them. You can help them be happy if they know about you.”

“The world needs more happy customers.“

God knew I wouldn’t be accepted to any prestigious colleges.

He knew I wouldn’t get a business or marketing degree.

But He knew I would watch baseball. He knew I would listen to my grandpa.

He always knows best.
—
Some people were born to make customers happy.

I was born to bring more customers to those people.

“Do not abandon the ideal of personality, even when it runs counter to developing circumstances.  Do not give it up for lost, even when it seems no longer tenable in the presence of opportunistic theories which would make the spiritual conform only to material.

“Remain men in possession of your own souls!”

This cry from the great Albert Schweitzer to bear our humanity, clinging to that Light beyond the veil, is still occasionally vaulted into the boardroom.

The usual under-breath snickering and verbal pats-on-head that follow, they always wrinkle my forehead…

“Here!” the Opportunist says, “Best not to offend anyone! All for one and one for all! Mass appeal! PC and no discrimination!”

It will only cost you a little.

A little conformity.

A little censorship.

A little sterilization.

A little piece of you.

We’re streaking towards a whitewashed morality.
Double baked truths and half moon lies.

The key to standing out is to stand for something.

Really stand for something.

I’ll stand for this…

You are nothing if not courageous.
You were created for joy.
Meaning is in your suffering.

The surest way to be boring: try to please everybody.

Besides, it’s personal torture.

Does your business have a personality?

Does your brand stand for something?

Try it.

Say what you believe.

Your fans will love you for it.

I’ll love you for it.